Meet your stylist.

Cladwell learns what you like, what you wear, and what already works, then helps you build from there.

Start with one photo. We'll show you your colors, your style, and a clearer direction for your closet.

Get the app
  • 4.6 on the App Store
  • 1M+ downloads
  • iPhone, iPad, Android
Cladwell app showing today's outfit, weather, and wardrobe navigation

What Cladwell is

Cladwell is a personal stylist that learns who you are — not who fashion thinks you should become.

Explore your colors, discover your style through the Style Quiz, and create outfits from the clothes already in your closet that feel like you.

Platforms
iPhone, iPad, Android
Price
$39.99 a year
Free
Catalog your closet, always
Since
2016 · Cincinnati, Ohio

See it on before you ever get dressed.

Every morning get outfits with your weather, and the clothes you already own.

Today's outfit laid flat: black high-neck tank, olive wide-leg trousers, and a tan leather sandal
Today's outfit Every morning a new outfit just for you.
The same outfit worn: black high-neck tank, olive wide-leg trousers, and tan sandals
See it on me Try on the look before ever putting it on. On iPhone and iPad.

See what your style says about you.

  • Your colors

    Warm and deep.

    Golden undertone, medium contrast. Saturated warmth, not pastels.

    Neutrals — most of what you wear

    Mains

    Accents — a little goes far

  • How you actually dress

    Quiet, warm, a little undone.

    Not a label picked off a list. A description of the vibe you already have.

    • Nothing you own is high-contrast. Your brightest piece is a rust sweater.
    • You own structure and don't wear it — the blazers sit at 1 wear each.
    • Every outfit you've logged has one soft layer in it.

  • What's in the way

    You're three pieces from a full week.

    • Dark brown low heel +9 outfits
    • One olive bottom +6 outfits
    • Mid-weight cardigan +5 outfits

    And eleven navy pieces worth leaving on the rail.

Chat with your stylist

Chat anytime, anywhere with your stylist — from everyday outfits to special occasions, packing lists, and everything in between.

Outdoor rehearsal dinner Friday, 58°. What do I wear?

Your olive midi with the camel trench — both are in your palette and you've worn the pair twice this month, so you know it works.

You don't own a shoe that suits it outdoors. A low block heel in dark brown would finish it, and you'd wear it far beyond Friday.

Show me the outfitAdd to shopping list

See it in action

This is Erin's wardrobe.

Explore a sample of Erin’s colors and wardrobe analysis. Get your own version, too.

Erin Flynn, photographed in daylight — the photo her own color read was taken from.
Erin Flynn Founder · The photo she actually used

What her stylist noticed

Soft Autumn. Warm, soft, and muted.

Erin spent years wearing mostly black. Her stylist showed her why softer, warmer colors felt more like her.

Her neutrals

Her mains and accents

Her closet, eight years in

Items she owns
58
Share of it she wears
91%
Black pieces left
2
Minutes to get dressed
4

I spent years trying to become someone else every time I got dressed.

What I actually needed was someone to notice what was already there.

Once I understood my colors and my style, shopping became less impulsive. Getting dressed became effortless. I finally looked and felt like myself.

Erin, on her first style analysis

See her wardrobe and a week of her outfits

Cladwell can help those who've finished tidying up their clothing by helping them create a capsule wardrobe.

Marie Kondo, author of The Life-Changing Magic of Tidying Up
1M+
downloads since 2016
13M
items cataloged
100M
outfits suggested
65%
of their closet the average user wears

Covered in

  • People
  • Good Morning
    America
  • Brit + Co.

“Great stylists don't tell you who to be.
They help you become more yourself.”

What it costs

Get started, anyone can use Cladwell for free.

Certain features are only available if you upgrade for $39.99 a year (about $3.33 a month).

Get the app Compare plans

Common questions

  • Do I have to photograph everything?

    No. Most people never take a single photo. Choose from 15,000 cataloged items, paste a product link, or snap a photo when you need to.

  • How accurate is the color analysis?

    Your stylist looks at one daylight photo to recognize your undertone, contrast, depth, and clarity. It also shows you what it's seeing, so you can decide whether it feels like you.

  • Is my photo used to train AI?

    No. Your photo is only used to create your personal color palette. You can delete it at any time, and your results stay with you.

  • Do I need a capsule wardrobe?

    Not at all. Whether you have 30 pieces or 300, your stylist helps you. The goal isn't to own less — it's to understand your style so getting dressed and shopping feel easier.

  • Does it work for men?

    Yes. Cladwell works for menswear, womenswear, or a mix of both. You'll choose what fits you when you get started.